HOLLYWOOD, Fla. – April 7, 2026 – Hard Rock Bet has officially launched Super Sub, a new betting feature designed to provide players with automatic substitution protection on their wagers. Currently available for select top-tier global soccer markets, Super Sub ensures that the action continues even when a selected player leaves the match, providing a second chance to win on goalscorer bets.

The feature is an integrated, always-on platform utility that requires no manual opt-in. If a chosen player is substituted during a match, the wager seamlessly transfers to their direct replacement as recorded by official data providers. This ensures bettors remain in the action until the final whistle, eliminating the frustration of early-match substitutions.

While initially debuting for premier international soccer competitions, the Super Sub mechanic is built with the flexibility to support additional sports featuring permanent player substitutions, reinforcing the platform’s commitment to innovative player protection and an enhanced betting experience.

Super Sub is available now on the Hard Rock Bet app and at HardRock.bet for players in Arizona, Virginia, Indiana, Illinois, Tennessee, Ohio, Colorado, and Florida. All Super Sub payouts are typically credited within 48 hours of the conclusion of the match. Full terms and conditions are available within the Hard Rock Bet app.

HOLLYWOOD, Fla. – March 18, 2026 – Hard Rock Bet Sportsbook today announced the launch of AI Insights, a new feature designed to provide players with data-driven, contextual analysis for game matchups. Powered by Hard Rock Digital’s proprietary AI engine, the tool is live today for all iOS and Android users on the top-rated Hard Rock Bet Sportsbook app.

Currently available for NBA, NHL and soccer matchups with other sports and leagues soon to come, AI Insights streamlines the research process by delivering concise game previews alongside live market odds. The feature utilizes advanced technology to generate narratives that go beyond raw numbers, helping users connect with the stories surrounding the odds including key storylines, critical injury updates and their projected lineup impact, and current team momentum.

“Our focus is always on elevating the player experience. Our new AI Insights feature delivers relevant analysis and insights that help fans engage more deeply with the games they love,” said Mitch Mitchell, SVP – Data, AI & Predictive Analytics for Hard Rock Digital. “This is an important step in our broader vision to embed intelligence directly into the betting journey and continue raising the standard for player-first innovation on our platform.”

AI insights are personalized to the players’ preferences, appearing in a new card on the “For You” page and the “Favorites” tab for the specific leagues, teams, and players a fan follows.

With 4.9 stars in the App Store, Hard Rock Bet is the highest-rated real money sports betting app in the United States. Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRock.bet.

The Super Bowl is over, which means football season is over. Are you bummed? Heartbroken? Maybe…betrified?

Hard Rock Bet knows how much fans mourn the end of football season, which is why the brand is turning the week-after woes into a celebration for the next season of sports. Because we may be 200+ days out from the next football season, but there’s basketball, soccer, and more sports to look forward to.

‘I Bet I Will Survive’ gives Gloria Gaynor’s heartbreak anthem, “I Will Survive,” a comedic twist that serves as a rallying cry as football fans transition to the next sports season. In reality, the Hard Rock Bet party is just getting started once you leave your Big Game watch party.

“The end of football season always leaves fans feeling a little heartbroken, so we wanted to flip that emotion on its head and invite everyone to turn the offseason on with a high-energy, feel-good anthem” said Lauren Varnas, VP of Brand Marketing at Hard Rock Digital. “‘I Bet I Will Survive’ reminds fans that the fun doesn’t stop when the Super Bowl ends — it just shifts. There’s always another game, another moment, and another reason to keep the party going with Hard Rock Bet.”

“This is the kind of idea that only works if you truly understand fan culture. While everyone else fights to be louder during the game, this waits for the final whistle hangover and turns the end of football into the start of something new to love.” – Peter Hughes, Group Creative Director 72andSunny NY.

The campaign launched immediately post-game, capitalizing on the momentum of the most-watched sport event of the year. A 60-second spot and 30-second version will run regionally, with additional media buys on social and digital streaming. And for those who need to listen to it on repeat, it’s releasing on streaming platforms including Spotify, Apple Music, Amazon Music, Pandora, Tidal, and Soundcloud.

SIS Content Services, part of the SIS Group (Sports Information Services), expands its product offering on Hard Rock Bet Sportsbook with H2H Global Gaming League eFootball games, complementing the eBasketball and eSoccer games already available. Hard Rock Bet Sportsbook becomes one of the first U.S. operators to offer eFootball, with H2HGGL games available in seven states.

H2HGGL eFootball will initially feature two 24/7 live streams, delivering more than 25,000 events per year, and is projected to scale rapidly to double that number, which would take the total number of events offered on Hard Rock Bet Sportsbook by the H2H Global Gaming League to over 275,000 per year.

H2HGGL is at the forefront of trusted, high-integrity esports content as the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard, the highest possible accreditation. The league features a roster of professional gamers, whose competitive matchups are streamed with ultra-low latency allowing numerous pre-game and in-play betting markets.

An exciting partnership

Michele Fischer, Vice President at SIS Content Services, said:

“H2HGGL eFootball offers American bettors around the clock opportunities to engage in one of the most popular US sports. It provides Hard Rock Bet Sportsbook with another compelling, commercially successful product that adheres to the strictest integrity standards synonymous with SIS.”

Richard Ames, Chief Executive Officer at SIS, said:

“The addition of eFootball strengthens a vertical that has become a core part of the SIS strategy.

Our focus has always been on delivering content that operators can trust, and this launch with Hard Rock Bet showcases that those standards of integrity, production quality and reliability that underpin every part of the H2H Global Gaming League resonate with major global brands. It is also another example of how we continue to broaden our portfolio in ways that benefit partners and players alike.”

Neil Walsh, SVP-Sportsbook, at Hard Rock Digital, said:

“We’re excited to expand our partnership with SIS and be one of the first operators to introduce this new, always-on football experience to our players. Adding H2H Global Gaming League eFootball strengthens our markets and esports offering and reflects our ongoing focus on bringing innovative, high-quality content to our players.”

MIAMI, FL. – Following the news that the Miami Dolphins have relieved Mike McDaniel of his duties after a 7-10 season, the spotlight has immediately shifted to who will lead the franchise in 2026. Hard Rock Bet has just released real money odds for the next Dolphins head coach, and the board is led by a Super Bowl champion with deep ties to the organization’s ownership.

Next Miami Dolphins Head Coach Odds

Referenced odds are subject to change.

John Harbaugh (-140)

John Harbaugh has emerged as the clear frontrunner to take over in Miami. Following his recent departure from the Baltimore Ravens after 18 seasons, the connection to Dolphins owner Stephen Ross—a fellow Michigan alumnus who has long admired the Harbaugh family—is making Harbaugh the odds-on favorite to land the job.

The Top Contenders

While Harbaugh leads the pack, several other high-profile names are in the mix:

• The Former Assistant: Denver Broncos Defensive Coordinator Vance Joseph (+400) is the second choice. Joseph previously served as the Dolphins’ DC and is currently a top candidate across the league after leading an elite Denver defense.
• The Rising Star: Chargers Defensive Coordinator Jesse Minter (+1200) is the “hot” name this cycle. His success in Southern California has many believing he is ready for a head coaching jump.
• The Veteran Presence: Former Cowboys coach Mike McCarthy (+1200) and former Jets coach Robert Saleh (+700) offer the experience Ross may crave to stabilize quarterback Tua Tagovailoa’s future.

Long-shot Storylines

The board also features some intriguing “what-if” scenarios for Miami fans:

• Bill Belichick (+5000): While the odds are slim (roughly a 2% implied probability), the idea of perhaps the greatest coach in NFL history joining an AFC East rival remains the ultimate wildcard.
• The Return of Brian Flores (+3000): A long-shot return for the former Dolphins coach would certainly be the most talked-about hire in the league.

Bet on the Next Dolphins Head Coach

This exclusive market can be found under the NFL odds section of the sports betting app and website, under the heading ‘Dolphins Hub‘. Florida only.

Here is the breakdown of the action at Hard Rock Bet Sportsbook for the CFP Semifinals:

CFP Semifinal 1: Miami Hurricanes @ Ole Miss Rebels (Jan. 8)

Florida bettors are backing the ‘Canes with conviction. We’ve seen the moneyline move significantly as the public and high-handle players alike lock in Miami.

• The Spread: Miami opened as a 3.5-point favorite and remains there. The Hurricanes are drawing 61% of bets and 67% of the handle.
• The Moneyline: We’ve seen a notable shift here. Miami opened at -150 and has moved to -175 due to strong support, with 70% of the money backing Miami to win outright.
• The Total: Bettors are leaning toward a slightly lower-scoring affair than originally projected. The total opened at 52.5 and has ticked down to 51.5, with 54% of the handle on the Under.

CFP Semifinal 2: Oregon Ducks @ Indiana Hoosiers (Jan. 9)

While Miami has the local draw, the Indiana vs. Oregon game is seeing the most lopsided betting splits of the round so far at Hard Rock Bet.

• The Spread: Indiana is holding steady as a 3.5-point favorite, but the handle is overwhelmingly in their favor. The Hoosiers are responsible for 76% of spread bets and a massive 87% of the total spread handle.
• The Moneyline: The one-sidedness continues here, with 90% of the moneyline handle backing Indiana to win outright at -180.
• The Total: The total has moved from 47 to 47.5, with 72% of tickets expecting a higher-scoring game.

Looking Ahead: The Hard Rock Stadium Factor

With the National Championship taking place at Hard Rock Stadium, our trading team has put together some hypothetical “look-ahead” lines. We currently have Miami at +300 to win the National Championship, but the “Home Field” factor is a major storyline if they advance.

Our bookmakers generally value home-field advantage at 2.5 to 3 points, even for a neutral-site final with split attendance, due to the Hurricanes’ familiarity with the stadium and lack of travel.

Hypothetical National Championship Spreads, per Hard Rock Bet:

• Miami vs. Indiana: Indiana would be a 5.5-point favorite.
• Miami vs. Oregon: Oregon would be a 2.5-point favorite.
• Ole Miss vs. Indiana: Indiana would be a 7.5-point favorite.
• Ole Miss vs. Oregon: Oregon would be a 3.5-point favorite.

The Florida perspective is clear

The significant majority of the handle is following the Hurricanes, and if they make it to the final in their home stadium, the betting story will only get bigger.

All referenced odds are subject to change. Live college football odds are available now on Hard Rock Bet Sportsbook. Check out the new and improved Hard Rock Bet News page for more betting insights.

Hollywood, FL — December 17 – Hard Rock Bet Sportsbook today unveiled “For You,” a new in-app personalization hub that tailors the sports betting experience for each individual player based on their favorite leagues, teams, players, and betting history. The new feature continues Hard Rock Bet’s focus on enhanced personalization and making each players’ journey more relevant, engaging, and entertaining.
Accessible directly from the Hard Rock Bet Sportsbook home screen, the new “For You” experience includes:

• Favoriting & Favorite Events: Follow your favorite teams, players, and leagues and see all upcoming games tied to those favorites in one place.
• Mood Bets: Curated picks by “mood” — Chill, Skill, or Thrill — based on odds tiers and comfort level.
• Suggested Parlays & “Parlay or Pass”: Pre-built parlays inspired by your favorites, plus a swipe-based “Parlay or Pass” mechanic to quickly add or skip legs and build a bet slip in seconds.
• Because You Bet & Bets by Fans: Recommendations informed by your previous wagers and highlights of what other fans with similar interests are betting on.
• Your Trends: A personalized view of your own betting history, including the teams, leagues, and players you wager on most often.

“‘For You’ represents an exciting milestone in Hard Rock Bet’s continued investment in personalization and player-focused innovation, leveraging the power of data to tailor every player’s journey. From mood-based bets to personalized parlays and individualized trends, we’re creating a smarter, more connected experience that anticipates what our players want,” said Mike Primeaux, Executive Managing Director – Chief Operating Officer at Hard Rock Digital.

With 4.9 stars in the App Store, Hard Rock Bet is the highest-rated real money sports betting app in the United States. Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRock.bet.

Hollywood, FL (Tuesday, December 2, 2025) — Hard Rock Bet today announced the launch of its top-rated sportsbook and online casino in Michigan, continuing its nationwide growth and marking entry into its 10th sports betting market and second online casino state. Michigan players can now enjoy the brand’s iconic entertainment on Hard Rock Bet’s top-rated platform that features transparent promotions, trusted service, and legendary rewards for online players.

Hard Rock Bet partnered with Island Resort & Casino and the Hannahville Indian Community for its Michigan launch.

“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States,” said Marlon Goldstein, Executive Managing Director-CEO of Hard Rock Digital. “Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”

The launch introduces Hard Rock Bet Casino to Michigan players, featuring thousands of slot titles, an in-house progressive jackpot engine, live dealer games, and exclusive Hard Rock-branded experiences, alongside Hard Rock Bet Sportsbook which offers parlay-able wagering on all major sports and daily promotions. Players will also benefit from Hard Rock Bet’s fast payouts, industry-leading customer service, and a seamless integration with Unity by Hard Rock – the brand’s global loyalty program, enabling customers to earn and redeem rewards across online play and participating Hard Rock locations worldwide. In addition, weekly Legendary Reward Drops provide personalized rewards that add further value to play on Hard Rock Bet.

Hard Rock Bet will introduce itself to Michigan players with a campaign across TV, radio, digital, out-of-home, and more, that draws upon the legacy of Hard Rock entertainment plus its commitment to transparency, fairness, service, and rewards. New casino players in Michigan can take advantage of Hard Rock Bet’s Welcome Offer of up to $1,000 back in Casino Bonus plus 200 Bonus Spins on Huff N’ More Puff, while sportsbook players can bet $5 and get $150 in Bonus Bets if their first bet wins.

With 4.9 stars in the App Store, Hard Rock Bet is the highest-rated real money sports betting app in the United States. Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRock.bet.